(English - 2 min reading)
In 2020 businesses were helping consumers to be aware of the pandemic situation with preventive measures, PPE and sanitizer. But what needs to happen next has to be more meaningful and purposeful than that.
According to GWI Consumer Trends for 2021:
The portion of consumers in Europe and NORTH AMERICA that want brands to support local suppliers has grown from 31% in Q1 to 37% in Q2.
Most consumers now pay more attention to the supply chain and are more likely to buy from brands that support local suppliers as this has a positive effect on their local communities.
“Consumers want to see that brands actually care”. - GWI
Consumers want companies to be more human, be more empathetic and conscious of the environment. It is not news that consumers will buy from brands they identify with due to their values.
In 2021, don't just sell, HELP. If you are only selling, you are probably not helping, not being empathetic, or not understanding your clients.
See from your client's perspective, what do they need to connect with, to solve, or improve? Why? How? Where can they do it?
Those brands that create human connections and improve their consumers' experiences are the ones that ultimately achieve much better results, by creating value in helping and connecting with them.