Client type: Coffee shop
Objective: Create a concept brand around the East Asian coffee culture
Services: Brand identity design + graphic design + packaging design
Keywords: Ginger, Asia, spice, coffee, café, branding, logo, drink
Objective: Create a concept brand around the East Asian coffee culture
Services: Brand identity design + graphic design + packaging design
Keywords: Ginger, Asia, spice, coffee, café, branding, logo, drink
Overview
Ginger Caffe, is a coffee that bears a lot of influence from Asian spices. It was requested that the brand identity evoke a classic and nostalgic feel with a touch of modernity.
Client ask for a brand that reflected almost immediately that old fashioned look, but with a vibrant feeling in it. This was done with a careful selection of colors that were inspired by the natural ingredients used in their drinks and work well together to create a warm atmosphere around the brand. It also needed to be very versatile for their different uses and applications and that it would be easy to adapt it to any future visual communication assets. This was achieved by including a secondary logo version as well as the symbol.
Ginger Caffe, is a coffee that bears a lot of influence from Asian spices. It was requested that the brand identity evoke a classic and nostalgic feel with a touch of modernity.
Client ask for a brand that reflected almost immediately that old fashioned look, but with a vibrant feeling in it. This was done with a careful selection of colors that were inspired by the natural ingredients used in their drinks and work well together to create a warm atmosphere around the brand. It also needed to be very versatile for their different uses and applications and that it would be easy to adapt it to any future visual communication assets. This was achieved by including a secondary logo version as well as the symbol.
*What was delivered:
Art direction
Brand identity
Tone of voice
Collateral
Brand identity
Tone of voice
Collateral
Color palette chosen takes its colors from ingredients and elements closely related to coffee
Spices and coffee culture from East Asia inspired this concept
