(English - 2 min reading)
Is decentralizing from Facebook and its network something worth considering?
You see everyone panicking about their business pages and business accounts, because they were losing money due to the widespread outage and that no updates about an estimated time to resolve the issue were given by Facebook.
After the chaos caused by the Facebook site and its group of apps being down on Monday last week for more than 6 hours, it left people thinking what would it mean for them if that happened again? Is it safe to keep their business on Facebook? What other alternatives are out there?
If you have a business and it's centralized on Facebook and it's group of apps, you might want to reconsider your options. This not only because of the recent event with Facebook, but because you are most likely missing opportunities to connect your brand with a wider audience.
You also have to keep in mind that there most likely will be businesses and users looking for alternatives to Facebook after what has happened, so it's an opportunity that one should pay special attention to.
You also have to keep in mind that there most likely will be businesses and users looking for alternatives to Facebook after what has happened, so it's an opportunity that one should pay special attention to.
Brand managers and business owners have to take care of their business brands and dependence only on one family of apps for social media channels may not be the best option, especially in a fast-paced environment where users are connecting to different apps and sites every day.
It is those brands that have close relationships with their customers and who know them well that will be best suited to following them wherever they go if they decide to use another platform.
Facebook failed to issue any type of communication or provide any type of update during the time the outage occurred.
Also, so far they have not yet said anything about compensating for what could be their second longest period of unavailability of their network affecting millions of businesses.
In addition to the legal case regarding Facebook invasion of user privacy and the whistleblower case that shed light on some harmful practices, these trends have a direct impact on the Facebook brand.
All of these events negatively impact the Facebook brand and its network of family apps, which, in turn, negatively impacts the brands that rely on Facebook and its network for their everyday social media operations.
Certainly if you use Facebook to market your product or service, you should consider diversifying your digital marketing efforts after the recent incident. This does not mean that you should stop doing business there; just that you should adjust your branding and digital marketing across a variety of platforms instead of just relying on one.
Not only will your communications do better, but you will have a greater chance of growing your brand by using more platforms and your clients will have more options to engage with you.
Not only will your communications do better, but you will have a greater chance of growing your brand by using more platforms and your clients will have more options to engage with you.
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