Client type: Personal nutrition and fitness coach
Objective: Design a logotype for a personal nutrition and fitness coach
Services: Brand identity + graphic design
Keywords: Coach, fitness trainer, nutrition, logotype, logo design, branding
Objective: Design a logotype for a personal nutrition and fitness coach
Services: Brand identity + graphic design
Keywords: Coach, fitness trainer, nutrition, logotype, logo design, branding
Overview
Atena Fitness is a personal nutrition and fitness coach that focuses on fitness training and healthy eating to improve the wellbeing and quality of life of women.
The goal was to create an easily recognizable logo that would reflect the energy and vibe of the brand so that it would serve as the main identifier for the brand.
Atena Fitness is a personal nutrition and fitness coach that focuses on fitness training and healthy eating to improve the wellbeing and quality of life of women.
The goal was to create an easily recognizable logo that would reflect the energy and vibe of the brand so that it would serve as the main identifier for the brand.
*What was delivered:
Art direction
Brand identity
Tone of voice
Brand identity
Tone of voice
The logo flow was inspired by the different movements of the human body during a training session, as well as to make a subtle reference to the letter A
An essential component of branding assets is visual communication, which must have the dynamism that is part of the brand's core values